A Review of Jose Borghi’s Incredible Ad Career

Advertising is one of the most realistic strategies for reaching your target audience. Jose Henrique ranks among the most prolific and successful advertising executives in Brazil. He heads Mullen Lowe Brasil, a prominent ad agency that is credited for being behind some of the most enchanting ad campaigns. Its most memorable ad campaign is Mammals Parmalat, which featured children posing while dressed up like stuffed animals. The ad’s objective was to raise public awareness concerning wildlife conservation.

Borghi’s Career

Despite the insurmountable success that Jose Borghi has had, he initially never thought of pursuing a career in advertising. His turning point came after he accompanied his older sister to a performance theater to watch a presentation. He was captivated and decided that he was going to work in the ad industry.Borghi’s growing interest in advertisement saw him join PUC Campinas where he honed his skills. After completing his studies in 1989, the Presidente Prudente native joined Standard Ogilvy where he was employed as an ad creator. He impressed his bosses within the first few months, something that saw him scale the corporate ladder rapidly. He similarly had stints at Talent, Leo Burnett, DM9/DDB, FBB, and other notable ad agencies.

Mullen Lowe Brasil

After garnering enough experience, Jose Borghi chose to venture into entrepreneurship in 2006 after partnering with Erh Ray. This partnership gave rise to Borghi Lowe. Despite starting with zero capital, he was zealous in his efforts to transform the startup into a dominant force. This commitment saw the company grow rapidly since it mainly targeted the middle-segment market, which Borghi realized was largely ignored by other agencies.To attain a global outlook, Borghi Lowe recently joined forces with Mullen Group to form Mullen Lowe Brasil. Jose is the company’s co-CEO. Under his leadership, the company is already undertaking ad campaigns on behalf of prominent corporations including Delta Airlines and American Express. Read More.

Timothy Armour Questions Warren Buffett’s Investment Strategy

Warren Buffet, sometime ago in 2007, wagered a bet with a collection of powerful hedge fund owners for 1 million dollars which the winner of the bet will donate to charity. The bet went thus; Mr. Buffet wagered on a S & P 500 whereas his opponents decided to branch out their investments in a bevvy of different highly lauded hedge funds. Surprisingly, thus far, Mr. Buffet is well in the lead and looks to clinch the win in the competition this year (2017), when the bet comes to a close. Needless to say, people are impressed with Buffett’s bid, which is only the latest in a long line of maverick investment strategies which have garnered him the prestige and wealth which so duly enjoys to this day. However, one man is not quite so convinced of Mr. Buffett’s tactics and more information click here.

Mr. Buffett’s detractor is a one, Timothy Armour, a fellow investor and businessman. Mr. Armour, despite his many accomplishments, is perhaps best known as the chairman of the American, financial services company, Capital Group and its subsidiaries.

Mr. Timothy Armour’s contention with the S & P strategy is not that S & P’s are bad, or that Buffet’s bid was a foolish one that was overturned by a stroke of luck or a fluke, as some might say, but rather he is concerned that people (namely investors) will get the wrong idea about the utility of S & P 500 investments. One of the big problems, Mr. Armour has noted, with passive index returns (such as the aforementioned 500 index) is that they are believed to be really safe investment options but that is a myth. In truth, they can be quite risky because they offer absolutely no protection against a downturned market which means that a haphazard investor who has been hearing this myth might put one too many eggs in one basket and come home one day to find them all broken and learn more about Timothy.

More visit: https://en.wikipedia.org/wiki/Capital_Group_Companies

Lori Senecal to Move on From Global CEO of CP+B

Lori Senecal has announced that at the end of 2017 she will be stepping down as the Global CEO of CP+B. This will end Senecal’s 2-year tenure in the position which will largely be remembered by her defining United Airlines win. Lori Senecal took over the post in March 2015. She will be largely remembered for getting United Airlines to sign on with CP+B in October 2015 which moved them away from TM Advertising after a 25-year tenure with the company. The next-generation leadership team is now in place so Senecal is stepping down and moving on in her career, which will make more opportunities for new leaders to rise and carry CP+B forward into a very bright future. The transition is expected to be smooth as Senecal has set the company up in a great position to move forward with her own innovative leadership that helped gain United Airlines which is one of their biggest clients to date.

In a report by Adweek, Lori Senecal resides in the Greater New York area where she has served as the Global CEO of Crispin Porter + Bogusky for the almost 2 years. Senecal is an alumnus of McGill University where she graduated with a Bachelor of Commerce in marketing & finance. As the CEO Senecal has been responsible for driving the company’s strategic visions and deepening the MDC’s unique model as well as working with the MDC’s partners to help fuel growth through cross-collaboration with other businesses through networking strategies in the same fields of business.

Lori Senecal has also been honored by being named one of 2014 Advertising Age’s “Women to Watch” and according to Fast Company, in 2013 she was honored with the AWNY Game Changer Award with a Quantum Leap Award for her innovative leadership while working in her prior role at the MDC Partners as the President & CEO prior to moving to being the Global CEO of CP+B.

Susan McGalla Shows the Way of Women Empowerment Better through her Career and Life

Women empowerment and equal opportunity for them in career are a much-discussed topic for long. Though there are hopeful rays in some sectors, a vast majority of the sectors are still not grabbing any change from their conservative stand. There are also issues like unequal pay, no access for women to the boardroom, etc., are yet to be fully addressed. Though there are governmental and non-governmental organizations working to change the things from the grass root level, a majority of the women are not able to advance further due not encouraged or rightly guided.

However, there are a small number of women who are proved to be capable leaders with superb personality, and they are taking up the challenges in the corporate world by either leading the firms or starting their own ventures. One such example for powerful women is business is Susan McGalla, who worked with a number of business powerhouses in their senior leadership roles. She is considered to be an excellent role model for every woman, and she achieved everything through her hard work, innate skills, and a greater level of networking which is very crucial in the corporate world. McGalla is additionally credited with confidence, passion, and versatility and understands that only hard work and dedication can bring her on top of the ladder.

 

She thinks that it is an individual’s responsibility to find their potential and display the powerful character to become extraordinary to achieve what they are looking for. Susan was keen on understanding her greatness and skills and conceived that she only could make it displayed and go further in career and life. Apart from the promising corporate career, she is also an entrepreneur and investor which she thinks as an opportunity to showcase her mettle. Susan is the founder of a consultancy firm called P3 Executive Consulting, and she is the Director of Growth and Strategic Planning of The Pittsburgh Steelers, a well-known American football team based in Pittsburgh.

Susan also has greater expertise in retail and fashion industry with an end-to-end understanding of its finance, marketing, product merchandising, talent management, branding, etc. McGalla has more than three decades of experience in working various industries and firms. She started her career by working with Joseph Horne Company in the year 1986 and later joined with American Eagle Outfitters. Her hard work and ethics helped Susan to secure Presidency post and Chief Merchandising Officer of the firm. Then, she started working as a private consultant for retail industries and financial investments. McGalla appointed as the CEO of Wet Seal in 2011.

Philanthropist and Technologist- Erick Lefkofsky

Starting an enterprise is the most exciting thing achievement in life, but it is more exciting when it flourishes in the market. Erick Lefkofsky is an established American entrepreneur. Mr. Lefkofsky was born on September 2nd, 1969 and was raised in Southfield Michigan. Erick who is Jewish was raised by his parents his father was structure engineer while his mother was a school teacher. Erick attended Southfield-Lathrup High School and graduated in 1987. After his High School graduation he went ahead to the University of Michigan where he graduated in 1991, and in 1993 graduated from the same University at the School of Law he received his Juris Doctor.

Erick Lefkofsky began engaging in business while still at the University by selling carpets. After his graduation from the University he co-founded a company which did not do so well, and after five years in the business, Erick and his partner founded Starbelly an internet product that was re possible for product promotion. Starbelly was later, and he co-founded Groupon.

Erick is the co-Founder and the Chief Executive Officer of Tempus, which is a high-tech startup. The organization was established with a primary purpose of assisting medical professionals to make most of their time data-driven result based on the examination of the patients’ native code. Currently, Tempus is working hand in hand with the pancreas, cancer, and lung patients. The organization is planning to expand in the future.

Erick is not an entrepreneur, but he is also involved in charitable activities in the community. Erick and his wife Elizabeth began a foundation, Leskofsky Family Foundation. The charity has been at the forefront of assisting cancer patients in the United States. Through their foundation, the couple has been able to make their donations to more than 50 charitable organizations in the world. Lesfkosky Family Foundation has primarily focused on supporting education, technology, human rights, health, culture, and arts.

Mr. Lefkofsky is also a leader who has shown positive leadership skills throughout his life. He sits on the Board of Directors in Children Memorial Hospital in Chicago, The Art Institute Chicago, Museum of Science and Industry, and he is also a Trustee of Steppenwolf Theatre Company, which is a performing art institution created in Chicago. He also has taught in various schools including Northwestern University, DePaul University’s Kellstadt Graduate School of Business among others. Erick trusts that helping others is what has made him a successful entrepreneur and what Eric knows.

Other Reference: www.forbes.com/profile/eric-lefkofsky