Advertising is one of the most realistic strategies for reaching your target audience. Jose Henrique ranks among the most prolific and successful advertising executives in Brazil. He heads Mullen Lowe Brasil, a prominent ad agency that is credited for being behind some of the most enchanting ad campaigns. Its most memorable ad campaign is Mammals Parmalat, which featured children posing while dressed up like stuffed animals. The ad’s objective was to raise public awareness concerning wildlife conservation.
Despite the insurmountable success that Jose Borghi has had, he initially never thought of pursuing a career in advertising. His turning point came after he accompanied his older sister to a performance theater to watch a presentation. He was captivated and decided that he was going to work in the ad industry.Borghi’s growing interest in advertisement saw him join PUC Campinas where he honed his skills. After completing his studies in 1989, the Presidente Prudente native joined Standard Ogilvy where he was employed as an ad creator. He impressed his bosses within the first few months, something that saw him scale the corporate ladder rapidly. He similarly had stints at Talent, Leo Burnett, DM9/DDB, FBB, and other notable ad agencies.
Mullen Lowe Brasil
After garnering enough experience, Jose Borghi chose to venture into entrepreneurship in 2006 after partnering with Erh Ray. This partnership gave rise to Borghi Lowe. Despite starting with zero capital, he was zealous in his efforts to transform the startup into a dominant force. This commitment saw the company grow rapidly since it mainly targeted the middle-segment market, which Borghi realized was largely ignored by other agencies.To attain a global outlook, Borghi Lowe recently joined forces with Mullen Group to form Mullen Lowe Brasil. Jose is the company’s co-CEO. Under his leadership, the company is already undertaking ad campaigns on behalf of prominent corporations including Delta Airlines and American Express. Read More.