Luiz Carlos Trabuco Cappi is the influential and long-serving CEO of the Brazilian banking giant called Bradesco. They were founded in 1943 and have developed over the years into a powerhouse in financial resources that serve Brazil in the private market. Trabuco, as he is well known, has played an important role in the growth and prosperity of Bradesco. He is only the fourth CEO to ever hold the position and he is steeped in the banking culture of Bradesco as few others are.
Trabuco began his tenure as CEO in 2009 when the global financial industry was gripped by recession. He was able to safely bring Bradesco through these difficult waters and helped them reorient their focus on customer service and organic growth. This led to steady, continual growth while he continued to search for acquisitions that made sense.
When the time was right in 2015, Trabuco was the catalyst for a massive deal that saw Bradesco acquire the Brazilian branch of HSBC and it once again made them competitive for market leadership in the private sector. The deal was the largest of its kind during this year and Trabuco was granted a prestigious award as a result. He was named as the Entrepreneur of the Year in Finance by Istoe Money. This particular acquisition equaled six years of the rate of organic growth and cemented Trabuco’s reputation as one of the country’s most talented executives.
During his four decades with Bradesco, Trabuco has served the company in various executive leadership positions. This has allowed him to develop a keen sense of the inner workings of the bank and he has learned it from top to bottom.
Trabuco got his start with the company as a clerk in 1969. For two years he was able to interact with customers on the front line of the business and gained valuable experience as a result. After this, he was transferred to the company’s headquarters in São Paulo. This was the start of his rise to prominence and he demonstrated a pattern of continually growing his financial skills.
The University of São Paulo was where Trabuco attended college and he graduated with a degree from the Faculty of Philosophy, Science, and Letters. This type of education was out of the mainstream among highly placed banking executives, but Trabuco hasn’t let that stop him from developing extraordinary financial knowledge and skills.
Luiz Carlos Trabuco Cappi burnished his reputation as one of Bradesco’s leading lights when he took over the leadership of the Insurance division. He served here from 2003-2009 until his appointment as the CEO. The profits realized by the Insurance business were substantially increased during this time and contributed a large portion to the company’s overall profits on the bottom line. Trabuco was twice named as the Insurance Personality of the Year with this outstanding performance.
Innovative thought has regularly been displayed by Trabuco and he was instrumental in helping reform Bradesco’s marketing efforts. He modernized their approach and for the first time in their history publicity was practiced. He established relations with the financial press and helped further increase the brand awareness of Bradesco and made their operations more transparent with the public.
Another innovation put forth by Luiz Carlos Trabuco Cappi was the implementation of a corporate university to develop the bank’s leadership ranks. He was able to determine those individuals who showed great potential for higher leadership posts and facilitated specialized training for these people. He consulted with other top executives at Bradesco during this phase.
Luiz Carlos Trabuco Cappi follows the tradition of Bradesco’s previous CEO’s and avoids ostentatious displays of wealth. He continues to prioritize customer service and focusing on local communities. He is married and the father of three children and has devoted his working career to Bradesco.
Learn more about Luiz Carlos Trabuco Cappi: http://cultura.estadao.com.br/galerias/direto-da-fonte,luiz-carlos-trabuco-cappi-e-lucilia-diniz-ofereceram-jantar-em-torno-do-prefeito-joao-doria-e-sua-mulher-bia-nos-jardins,30901