In the recent past, PodcastOne’s Norman Pattiz partnered with Edison Research to conduct a research seeking to study the efficiency of podcast marketing promotion. The research of pre/post promotion, which was conducted on five national brands, took place during the second half of 2016. When announcing the final results of the progressive study, Norman Pattiz revealed that podcast campaigns deliver superior brand awareness compared to the traditional product advertising. The research indicated that 60 percent of podcast listeners refer to a certain grocery brand once the Ad is run as compared to the initial seven percent. There was a positive response of between 24 percent and 47 percent for a financial service product, grass and garden product, and car after-market goods. In addition, 22 percent of podcast listeners recorded positive response towards car after-market merchandise. This was an increase from 18 percent in pre-research. The other products that registered improvement after the podcast campaign were a restaurant, a car and a lawn product.
Some of the brands that were used in the research are established companies that were launching new campaigns while others were less popular brands seeking to boost their popularity. Edison Research conducted audience surveys of various top podcasts before launching the advertising campaigns and after between four and six weeks of ad running. Both pre and post campaigns were conducted using similar procedures. The results did not only reveal listeners’ move to refer to the promoted products, but also an improved willingness to purchase the brands. PodCastOne is a leading advertiser-supported podcast network, which was established by Norman Pattiz. Presently, the group hosts 200 podcasts. They run 300 hours of original programs weekly. This information was originally reported on Patch.com as outlined in the following link https://patch.com/georgia/atlanta/podcastone-ceo-norman-pattiz-reveals-networks-brand-lift-research-edison-researchers
About Norman Pattiz
Norman Pattiz has made great contributions to the broadcast industry. Over the years, he has received numerous awards, including the Giants of Broadcasting Award. He is founder of Westwood One. Under his visionary leadership, the organization became the largest radio network provider of sports, entertainment, news and traffic programming in America. Westwood One assumed ownership, management or distributed NBC radio, CNN radio, the Mutual Broadcasting System and NFL Football. Norman Pattiz is also affiliated with Courtside Entertainment Group and PodcastOne Sales. Apart from his superior establishments in the broadcasting industry, Norman has served on the Broadcasting Board of Governors (BBG) of the United States of America twice. His contribution to BBG resulted in the launch of America’s Arabic language radio and television services in the Middle East (https://www.crunchbase.com/person/norman-pattiz#/entity). Notably, Pattiz works as a Regent of the University of California. He also serves as the chairperson of Los Alamos National Security Laboratories and Lawrence Livermore.