Desiree Perez knows the art of contract negotiation better than anyone. She has been successful in getting artists that are part of the Roc Nation family great deals. This is what Jay Z need. He needed someone that could go in and negotiate like they were negotiating a contract for themselves. This is exactly how people like Desiree Perez approaches contract. Desiree Perez has run her own club business before so she knows a lot about contract negotiations.
When the Live Nation deals were going into negotiation for contracts Desiree Perez took it personal. She treated every contract negotiation like she was pleading for a deal for herself, and this passion allowed her to get great deals in the works for artists like Rihanna. Desiree Perez has proven that she is a valuable resource when it comes to this type of environment, and people in the business world cannot overlook the presence that she has in the world of sports and music.
Desiree Perez has done a magnificent job of keeping up with these different aspects of business, and no one can deny that she is a powerhouse that is perfect for Roc Nation. Jay-Z has been a longtime friend to Desiree Perez, and he knew what her skill-set was. He was aware of that she was able to take on with multiple jobs where she handled a bevy of different things.
Desiree Perez has not let him down. Millions of dollars have been made with contracts that have been set up for the Live Nation concerts. The concerts are big because everyone may not be able to attend, but there are things in the works to stream some of these live concerts. This is where Desiree Perez puts on her negotiation skills to work for the Roc Nation roster.
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