Omar Yunes’ Success in the Mexican Business Environment

December 5 was a memorable day for the whole of Mexico and particularly Omar Yunes. He won the Best Franchisee of the World (BFW) award at the first Mexican version of the competition that took place in Florence, Italy. The credible jury from the Mexican chapter comprised of representatives of Universidad An√°huac, the Mexican Association of Franchises, entrepreneurs of the sector and Entrepreneur. Omar Yunes was duly honored for the brand he was representing, Sushi Itto. Omar had become a franchisee of this Japanese food chain since the age of 21 and grown it into 13 franchised units through hard work and diligence. The 13 franchised units, which represents a whopping 10% of Sushi Itto, are located in Mexico City, Veracruz, and Puebla.

After the award ceremony, Omar Yunes said he felt proud to have won it but humbly dedicated it to his other 400 employees and the brand. Omar is setting a standard as a successful businessman in Mexico. His hopes are to continue growing the brand and set higher standards by adding more units to the franchise and also to become the biggest restaurant chain in Mexico.

From the 2015 edition, franchisees were graded on some key factors such as the effect of the franchisee on the network regarding influence, contributions in knowledge, savings implemented and motivation of staff, invoice and significant improvement that have been proposed to the model.

The organizer of BFW Mexico, Diego Elizarrarr√°s, said Omar won because it played a significant role in the franchising-franchisee relationship, particularly creating a more robust information management and deploying control boards for clearer measurement of each of the units.

The CEO of Sushi Itto, Benjamin Cancelmo, regards the award has the result of the partnership between the franchising and franchisee to provide excellent customer service, special hospitality and a remarkable and unique flavor.

The second place was taken by Ivan Tamer, a franchisee of Prendamex, for implementing and providing tools for achieving a new marketing system which manages a whole network of pawn shops.

Omar Yunes is not known to dwell on his successes; he continues to push for teamwork, innovation, leadership, and undertaking of continuous improvement of their processes in the franchise.