Lori Senecal has announced that at the end of 2017 she will be stepping down as the Global CEO of CP+B. This will end Senecal’s 2-year tenure in the position which will largely be remembered by her defining United Airlines win. Lori Senecal took over the post in March 2015. She will be largely remembered for getting United Airlines to sign on with CP+B in October 2015 which moved them away from TM Advertising after a 25-year tenure with the company. The next-generation leadership team is now in place so Senecal is stepping down and moving on in her career, which will make more opportunities for new leaders to rise and carry CP+B forward into a very bright future. The transition is expected to be smooth as Senecal has set the company up in a great position to move forward with her own innovative leadership that helped gain United Airlines which is one of their biggest clients to date.
In a report by Adweek, Lori Senecal resides in the Greater New York area where she has served as the Global CEO of Crispin Porter + Bogusky for the almost 2 years. Senecal is an alumnus of McGill University where she graduated with a Bachelor of Commerce in marketing & finance. As the CEO Senecal has been responsible for driving the company’s strategic visions and deepening the MDC’s unique model as well as working with the MDC’s partners to help fuel growth through cross-collaboration with other businesses through networking strategies in the same fields of business.
Lori Senecal has also been honored by being named one of 2014 Advertising Age’s “Women to Watch” and according to Fast Company, in 2013 she was honored with the AWNY Game Changer Award with a Quantum Leap Award for her innovative leadership while working in her prior role at the MDC Partners as the President & CEO prior to moving to being the Global CEO of CP+B.