A business with realistic values is bound to stay successful for a very long time. Nathaniel Ru is an entrepreneur who believes in embarking on something that will last long. The alumnus of McDonough School of Business, Georgetown University, is an investor who co-founded Sweetgreen. The fast-casual food restaurant is making strides and is set to be a mainstream chain and a lifestyle brand. The co-CEO together with his co-founders, Nicolas Jammet and Jonathan Neman started the restaurant after realizing the need for healthy and delicious fast foods. Nathaniel who is the only child of a Chinese father and Mexican-American Mother holds a BS in Finance.
Sweetgreen is a high-end salad chain with about 40 stores in the US. All stores serve seasonal fresh and healthy foods. The menu consists of three regional dishes that rotate five times in a year. The recipes are simple and only contain natural flavors. The restaurant which has gained popularity since its founding in 2007 gets the supplies from local farmers who use organic and conventional methods. The stores at times incorporate recipes that utilize plants parts that are often wasted and also menus that boost health restoration and weight loss.
Nathaniel attributes the success of the business to values exercised in all stores. He explains that the customers, company and the community must all win and the business should make a positive impact. To the Sweetgreen founders, long-term decisions help in the sustainability of the venture. Nathaniel also believes in adding an extra effort to an already excellent work as this serves as a marketing strategy. The stores adopted an idea of covering customers’ bicycles with shower caps if it rains. The above values have earned the business press accolades such as Food and Wine, CBS, Forbes, CNBC, Washington Post and USA Today.
The business has embraced technology and through the Sweetgreen app, customers can place orders, pay and also get rewards. In 2010, the co-founders launched Sweetlife Festival. The festival involves the celebration of food, music and the community. There are food trucks, menus by top chefs and prominent artists. The profits gotten from the festival are donated to Food Corps to help educate children on nutrition and agriculture.
Nathaniel Ru and fellow Sweetgreen co-CEOs are indeed focused investors who know where and why they are moving in the direction they are moving. Starting the business was not easy as the trio had to outsource capital from parents and friends. Nathaniel has been featured in Forbes’ 30 under 30 and Inc’s 30 under 30.
Xerem Brazil has been affected by floods for the past week, and many people are relocating to stay at the municipal shelters. The state government has also initiated a dengue hydration center which has been running on Sunday with the ability to serve the capacity of 300 persons in a day. Sergio Cortes visited the area on Sunday to analyze the situation. Sergio is a professional doctor and the state secretary of health. He is concerned about the health safety in the area as the area seems to have a lot of garbage all over and can be breeding sites for mosquitoes that will lead to dengue outbreak in the area.
Sergio Cortes was Chilean tennis player, and his best win was beating the words number one Magnus Larsson at the Olympic champions in Florida. In addition, he is a former secretary of Rio de Janeiro. However, his service to the state is now his great concern. From a meeting in the municipality, the health secretary agreed that another safety kit is provided and 3000 antibiotics to arm the resident against leptospirosis. Sergio and the health department in the state department have been on their toes to prevent more outbreaks in Xerem. The floods are feared to bring contagious infections with the likes of hepatitis A and diarrhea from contaminated water and an aftermath of rainfall the dengue. People with homesteads around the area have been advised against taking unbolted water.
The infections are more waterborne, and Cortes is asking for more donations from well-wishers most especially bottled water. This is according to an article published in Extra . However the team is up for daily disinfection of water, and the department of health is recommending many more to disinfect the water regularly. Sergio Cortes has also been on the recommendations to train more people around the area to be able to detect early symptoms of the diseases and cure them early enough before they spread to other persons in the area. The residents of Xerem should also remember to disinfect even the water in their tanks.
Sergio has been very touched with the spreading of zika across countries in Asia and parts of America. Cortes is also urging people on exame.abril to report zika cases immediately to avoid outspread. The main symptoms of Zika are fever and mild joint pains. Many researchers have been trying to come up with the vaccine for zika, but it might take years as Sergio thinks. His professional experience moves him to help the affected people and preventing the outbreak to avoid a disease crisis. One is free to follow Sergio Cortes on Twitter @ dr_sergiocortes and on linked in as sergio-cortes.