In 2013, Mike Clark retired as True Value Hardware’s Senior Vice President and Chief Marketing Officer. The company needed help. With over 4,000 independent retailers around the world, John Hartmann wanted growth. He was the President and CEO of True Value. He focused the company on independent community hardware retailers.
He knew he had to create profitability for their current stores and to attract new ones in the Destination True Value format. Therefore, he hired two executives to drive that growth. And Kenneth Goodgame of Ace Hardware to handle the marketing and merchandising. Learn more about Kenneth Goodgame: http://www.hbsdealer.com/topics/Ken%20Goodgame
Goodgame already had a long background of experience and success in the retail sector, especially in the hardware industry. He proved a good choice. He revamped his merchandising team by pruning the bottom 40% of buyers, keeping only the most productive. Then he set in place procedures for hiring only the most qualified job candidates.
Goodgame earned his Bachelor of Science in Marketing degree at the University of Tennessee. After graduating, he went to work for Black and Decker, becoming Senior Merchandising Manager.
Later he served as Product Merchandise Manager for Garden Hardlines at Home Depot, then moved up to Director of Proprietary Brands for Home Depot. Then he became Home Depot’s Senior Global Product Merchant.
As President of Rubbermaid Cleaning Products, he lead a division worth $170 million. Kenneth Goodgame placed their Pro Plus line of tools and cleaning chemical with Wal-Mart. One of his innovations was a micro fiber cleaning program to reduce nonsocomial infections that is now standard in hospitals. The “Wave Break” technology renewed the mop bucket industry.
Kenneth Goodgame served two years as President and General Manager of Benzomatic. In that time he grew sales by 94%, an impressive achievement. One way was to launch several new product lines. He acquired a $30 million company.
At Newell Rubbermaid he was Senior Vice President of Marketing, handling Irwin PTA tools and Shur-Line Painting Products. he grew them to $490 million in just one and a half years. He designed and launched national ad campaigns for print media and television. That included the consumer promotion, “Ultimate Tradesman Challenge.” He launched new products, including one that became the bestseller in the division. By shifting sourcing to more low-cost companies, he reduced product costs.
At Techtronic Industries of North America, Goodgame served as President of Baja Motorsports and President of Direct Tools Factory Outlet, which he created from the ground up. He made the company profitable for the first year since it’d been purchased. By improving the quality of parts imported, he reduced costs 8% as well as cut time to market by consolidating with Chinese manufacturers. Within two years, he opened 30 stores around the country.
At Ace Hardware, Goodgame worked as General Merchandising Manager. He was responsible for purchasing $3.2 billion worth of goods to sell. He maintained $800 million in inventory.