Market America Vitamins is a subsidiary of Market America. While Market America specializes in a wide range of products such as weight management products, water purifiers, custom websites and cosmetics, Market America Vitamins is the branch that specializes in dietary supplements such as vitamins. Shop.com is the web domain that is used by the company for retail purposes. At the moment, Market America including Market America Vitamins is headquartered in Greensboro, North Carolina. The company was established in 1992 by JR Ridiger who used to be a distributor for Amway Group. He established this company with the help of his wife.
Today, Market America has employed over 700 people. Other than the United States, the company offers services in other parts of the globe such as the United Kingdom, Hong Kong, Taiwan, Singapore and Malaysia. It also offers services in Mexico and Australia. Market America offers products that are produced by other companies. Business entities and individual persons are referred to as independent distributors by the business model adopted by the company. To make money, the distributors must recruit new members. Also, distributors can make money through sales commissions. Market America Vitamins has been part of the company since 1993.