Whitney Wolfe Herd The Reason behind the Success of Bumble

Online dating apps have been quite popular among single men and women looking for people with same interests. But, it is not always easy to find someone even after these online dating apps have millions of registrations. The truth is that most of these dating apps look for quantity and want as many people as possible to join their apps. But, it is not always the right thing to do. Whitney Wolfe Herd, the designer, and creator of the famous dating app, Bumble, know by experience how important quality of people on dating app is. Thus, her app ensures that it has only real and genuine people registered with them. Other dating apps allow people to judge the person by other gender-based mostly on their looks. But, Whitney Wolfe Herd has developed a better algorithm to match people depending on their interests.

Using Bumble, people can pick their matches depending on their shared interest, and once they approve each other, the pair has just 24 hours to respond and interact with each other. But, Whitney Wolfe Herd has added some twist to this standard messaging service. It is only the women who are allowed to respond first meaning that if she fails to respond within 24 hours, the connection is lost forever. It gives the power in the hands of the women that has been missing from the online dating industry till now. The app has also been designed to ensure that people have real connections and do not respond offensively to others. People who do that are not allowed to use the app.

Bumble was the idea of Whitney Wolfe Herd and was created with the help of the creator of Badoo, one of the top social networking website in the UK. Andrey Andreev, the founder of Badoo, believed in the concept of Bumble, and Whitney Wolfe Herd has managed to profit from it within a short period. For Whitney Wolfe Herd, it is more about empowering people than it is about profits. She wanted to create something that would help women take center stage in the online dating game, something that has never been tried before.In the past three years, the company has grown from a small group of like-minded people working together to a full-fledged office in Austin in Texas. Their newly designed office space reflects everything that the company stands for. With the majority of their employees being women, Whitney Wolfe Herd offers many benefits to its employees making it one of the best tech companies for women to work in.